How Does a “Color of the Year” get chosen?

“It happens every year, usually in the fall, sometimes in December. “The color of the year” is announced by a paint company. Or a design website, or a fashion magazine.

The Color Marketing Group recently announced what colors its members believe will be big in 2017, and “Thrive,” a yellow-influenced green, was one of the big winners. (“#Thrive is the Key North American Color for 2017,” the company posted on its Facebook page. “This yellow-influenced green promises to show #endurance #longevity and #health.”)

And then there’s Pantone, the design world’s leading color authority, which today announced two colors – “Serenity” and “Rose Quartz”– as the hottest colors of 2016.”

Read full article here: http://www.latimes.com/home/la-hm-how-pantone-chose-color-of-the-year-20151202-story.html

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